In recent years companies are increasingly becoming aware of the need to have policies and practices that lead to sustainable workforce and embrace the concept of work–life balance and appreciate its importance as a tool to improve employee productivity, satisfaction and retention. The topic has great significance especially in the context of modern business world that is characterized by highly competitive markets and higher focus on sustainable organizations. This paper explores the status of work–life balance policies and initiatives in various business organizations within the national context of United Arab Emirates. A qualitative multiple case study approach is adopted to identify various elements of work–life balance initiatives, related outcomes and moderating factors in the business, social and cultural context of the Emirates. Employee and management perspectives are investigated to arrive at common and differing themes and meaningful conclusions. A research model is proposed for future research in this direction.