نام مقاله:	When are frugal consumers not frugal? The influence of personal networks
نام نویسندگان:	Seung Hwan (Mark) Lee
مجله:	Journal of Retailing and Consumer Services ، Volume 30
سال انتشار:	2016
تعداد صفحات مقاله:	6
تعداد صفحات ترجمه فارسی	12
Abstract: Highlights • Personal networks influence the level of frugal consumers' self-restraint. • Frugal consumers spend more when they consume with high spending network of people. • Frugal consumers are influenced by high-spending friends, but not acquaintances. • Retailers should encourage frugal consumers to consume with their strong-tie network.

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